About
I design products, yes.
But what I really design are systems that never forget there’s a real person on the other side of the screen.
I was born in Colombia and now live in Harlem, NYC. I didn’t just migrate geographically, I also shifted professionally: from visual design to research-driven strategy, and more recently, into applied AI integration.
Along the way, I’ve led projects in healthcare, government, finance, and education across both Latin America and the U.S.
Part of the international book Conscious UX:
Selected among 130 industry experts, including Don Norman and Brenda Laurel, for a global compendium on conscious design.
Winning identity for political campaign in NYC:
Designed the visual identity and campaign materials for Justin Sanchez, Democratic and WFP candidate, who was elected as City Council Member for New York’s 17th District.
National education strategy with Colombia’s Presidency:
Co-creator of Profe en tu casa, a TV and radio program that ensured access to education during the lockdown. Recognized across Latin America for its inclusive and connectivity-focused approach.
Mentor at ADPList:
Provide free 1:1 mentorship to designers worldwide through Amazing Design People List, focusing on UX, AI applied to design, and research.